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Search Engine Optimization (SEO) Frequently Asked Questions

February 3, 2018September 18, 2018 Josh Robert Nay

People who are just getting started online tend to have more questions, but even those of us who are experienced might find ourselves pondering about why things are done the way they are, and how we might do things differently with each individual website. Listed below are some of the most common questions asked regarding SEO and marketing via search engines. We try to keep these answers short and simple. If you have a question, please send it here and it’ll be added below. What is SEO? SEO is an acronym for Search Engine Optimization. In a nutshell, it’s a

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Making the Web Faster: Upcoming Google Search Update Will Target Slow Mobile Sites

January 23, 2018February 5, 2018 Josh Robert Nay

If you’re hoping to get your mobile website in front of more eyeballs in Google Search, you’d better start with increasing your website’s speed, and you should do it before July 2018. A recent announcement by the search giant revealed the lengths it’s going to integrate site speed into its latest search algorithm change coming this summer. According to Google: The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used

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SEO Website

Does Google Search PageRank Still Matter?

January 19, 2018February 5, 2018 Josh Robert Nay

PageRank, that is, Google’s first — but not only — algorithm for ranking content in search results, is well-known throughout the ranks of web designers and SEO experts everywhere. It was established during the early days of the Google search engine and continues to play a part to this day. However, the part it plays has steadily become less important over the last few years. Since at least 2009, PageRank has steadily been deprecated from public view as the end-all, be-all important way to rank websites. In that year, Google decided to remove the metric from its Google Webmaster Tools

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SEO

SEO is NOT Dead… Far, Far From It

January 16, 2018February 5, 2018 Josh Robert Nay

I recently read a post on social media from a person who (while remaining nameless) was supposed to be an expert in his field. This post, however, got under my skin because he essentially called SEO (Search Engine Optimization) a fruitless endeavor, saying it was “dead” and calling on companies to make their investments elsewhere. I truly hope this person is not an advisor for companies in his spare time. Here’s the truth. SEO is not dead. Backlinks? Yes, it’s true that backlinks are now one of the least important parts of SEO nowadays. While still somewhat relevant, they’ve taken a

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eCommerce Security SEO Website

Website Security: To HTTP or To HTTPS?

January 8, 2018February 5, 2018 Josh Robert Nay

Website security is a given when it comes to customers. Customers want to know their data is protected. Having a website security certificate can go a long way into not only assuring your customers that they are safely browsing and purchasing, but it can also lend credibility to your business and your products. There’s also an additional underlying and important reason to invest in an SSL (secure sockets layer) security certificate: your rank in search engines. SSL uses a cryptographic system that uses two keys to encrypt data. It’s no secret that Google, Bing, and other search engines give secure

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