CIMSense: +304% organic traffic and +312% organic sales in under three years

Challenge

CIMSense, an industrial sensing manufacturer, had a technically sound but underperforming group of websites. We inherited a portfolio of 20 brands with different websites, different CMS, different eCommerce backends, and varying degrees of neglect dating back to the early 2000s. They all needed to be re-platformed, redesigned, and needed serious SEO work. Most importantly, they needed someone with skills beyond just SEO to make sure nothing broke, best practices were followed, and every outcome was anticipated. Organic visibility was low, content was limited, and the sites were not fully optimized for how buyers search and how AI summarizes information.

Approach

A full-funnel SEO and AEO strategy across the brand portfolio, built so nothing broke during the re-platform.

• Re-platformed and redesigned sites that were on different CMS and ecommerce backends, some dating to the early 2000s.
• Technical optimization, including audits, so best practices held and the moves did not break existing traffic.
• Content development for product and technical pages buyers actually search.
• Schema and internal linking so search engines and AI answers can cite the right product.
• A technical content hub for both classic results and AI-driven answers.
• Paid search on the same stack, measured alongside organic traffic and sales.