Magic Key Productions: a 1984 catalog, a PBS film, and a WooCommerce store
SEO, content, logo, graphics, and store design for Magic Key Productions and RedRockRecords.com. Founded March 1, 1984. Turns client poems into recorded songs on CD and MP3.
Challenge
The company had been turning submitted poems into recorded songs for decades. The logo dated to 1984. The store and site needed to sell CDs and downloads without throwing out the name people already knew. The 2003 PBS film Off the Charts: The Song-Poem Story still needed to work as a marketing asset.
Approach
I sharpened the existing logo instead of replacing it, rebuilt RedRockRecords.com on WordPress and WooCommerce, and took on graphics, photography, and iconography. I still write and market the catalog, including the PBS documentary.
Scope
What I handled
Logo. The 1984 mark stayed. I made it sharper and usable on a modern site, including a white version in the header.
Graphics. Photography and iconography on the site.
Content. Articles on Red Rock Records. Posts written by me →
Properties
- Magic Key Productions SEO, content, logo, graphics. Founded 1984.
- Red Rock Records WordPress / WooCommerce store. SEO and content.