SEO Best Practices and Marketing

What Are External Website Links and Why Are They Important to an SEO Strategy?

When it comes to SEO and search engine marketing in general, there are a number of metrics website administrators and owners need to be aware of. We’ve covered a few SEO topics before, but questions always seem to arise when it comes to external links. What are External Links To put it in as simple a definition as possible, external links are a hyperlinks that point to any domain outside of the current domain on which the content exists. The link itself is known as the target and the site being linked to is called the source. Major search engines

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Social Media Presence

The Social Media Marketing Mistakes Small Businesses Often Make

In recent years, social media has established itself as one of the most successful and most-used elements of a marketing strategy. In the US, 96% of small and medium businesses say that they use social media in their marketing strategy. But all too often, small businesses make rookie errors with their social media marketing. These are extremely detrimental to your businesses health, and can actually have a negative impact on your following and sales. We’ve analyzed the most frequent social media marketing mistakes that small business make, and even chucked in some advice on how to avoid them. Read on

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Responsive Web Design, Graphc, successful online business

Getting Your Personal Website Designed With You in Mind

Starting a personal blog or website can be tasking, particularly during the early design phase. This is a time when you’re just getting started, trying to find your niche, and just starting to place the building blocks that will hopefully turn into a successful website someday soon. Relying on do it yourself (DIY) website builder that sometimes fall short can add to some of the stress. After all, you just want to sit down and start typing that blog entry or sharing your site with others. Good websites take time, but great websites take a lot of time and effort.

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Small Business Website Design, Better than Wix

Getting Your Small Business Website Professionally Designed

Small business website design is important but difficult, and let’s face it, starting your own small business can be stressful enough (though, of course, but it can also be rewarding). One of the biggest stresses that seem to pop up, particularly in E-Commerce websites during the early design phase, is actually how to go about getting a website built in the first place, since most successful businesses today have their own websites. It’s true, there are various do it yourself (DIY) website builders that you can utilize yourself, but many fall short of providing the intuitive services that your small

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Web and graphic design service

Making the Web Faster: Upcoming Google Search Update Will Target Slow Mobile Sites

If you’re hoping to get your mobile website in front of more eyeballs in Google Search, you’d better start with increasing your website’s speed, and you should do it before July 2018. A recent announcement by the search giant revealed the lengths it’s going to integrate site speed into its latest search algorithm change coming this summer. According to Google: The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used

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Bing and Google SEO

Does Google Search PageRank Still Matter?

PageRank, that is, Google’s first — but not only — algorithm for ranking content in search results, is well-known throughout the ranks of web designers and SEO experts everywhere. It was established during the early days of the Google search engine and continues to play a part to this day. However, the part it plays has steadily become less important over the last few years. Since at least 2009, PageRank has steadily been deprecated from public view as the end-all, be-all important way to rank websites. In that year, Google decided to remove the metric from its Google Webmaster Tools

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Bing and Google SEO

SEO is NOT Dead… Far, Far From It

I recently read a post on social media from a person who (while remaining nameless) was supposed to be an expert in his field. This post, however, got under my skin because he essentially called SEO (Search Engine Optimization) a fruitless endeavor, saying it was “dead” and calling on companies to make their investments elsewhere. I truly hope this person is not an advisor for companies in his spare time. Here’s the truth. SEO is not dead. Backlinks? Yes, it’s true that backlinks are now one of the least important parts of SEO nowadays. While still somewhat relevant, they’ve taken a

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New Logo for Well Prepared

Today, I finished the brand new logo for my client, Well Prepared. The logo shown below is the brand new logo, while the logo shown at the top of this post depicts the old logo the company had had in place that was slightly modified by me with a bigger “dot com”. This new logo will be used on the website and all company products going forward; the old logo will be gradually phased out.

ecommerce, marketing, branding

Flier Sample – Well Prepared

Looking for someone to help you design a flier or other marketing document for your business? Look no further! This is a sample of a flier I designed in August 2016 for Well Prepared while independently contracting as the company’s Ecommerce Marketing Manager. Well Prepared focuses on emergency preparedness products and being prepared for potential natural or man-made disasters. File size is 904 KB. Format is PDF. View Well Prepared Flier View more work samples

short stories, read poetry, fantasy books

Stopping Illiteracy: Why Reading is Important

Sometimes people wonder why reading is important. There are some obvious and some not-so-obvious reasons why reading is so vital to society. It’s true, there are a lot of other things we could be doing with our time, and with the advent of technology and the internet, some people might think of picking up a book as being a little dated or strange (e-book devices like the Nook and Kindle are replacing hard-copies in a lot of ways, though). It is important to realize that struggling with vital reading skills in not a sign a low intelligence — if you

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