TruTower: a news site I founded, ran, and used as a press home
Founded January 11, 2012. Acquired 1800PocketPC.com in August 2014 and folded it into the same SEO and publishing system. Cited by Forbes, Business Insider, Windows Central, and more.
Challenge
TruTower was a niche news property — VoIP, messaging apps, and global wireless — competing for the same queries as larger tech outlets. The job was not a campaign. It was owning the publication: what got written, how it ranked, how paid supported it, and how a second site got absorbed without splitting authority.
Approach
I ran the site as an operating system, not a one-off launch.
- Published news and explainers on a set beat, then optimized titles, internal links, and archives so older stories kept earning traffic.
- Treated SEO as news SEO: fresh URLs, topic clusters, and technical cleanup so Google could crawl a high-volume archive.
- Used paid to push launches and contests, not as a substitute for the archive.
- After the August 2014 acquisition, folded 1800PocketPC into the same content and SEO system instead of running two unrelated sites.
- Used the domain as a press home. One example: exclusive Superhero Comics Contest releases and a Stan Lee interview. Originals still live; other outlets picked them up.
Results
Highlights
Founded and owned it. TruTower.com launched January 11, 2012. Editor-in-chief, publishing, SEO, and paid.
Acquisition. Bought 1800PocketPC.com in August 2014 and kept the archive inside the same system.
Third-party citations. Forbes, Business Insider, and Windows Central used TruTower as a resource. The contest was not the only reason.
Press home. Superhero Comics Contest releases for POW! Entertainment and LINE Webtoon, including a Stan Lee interview. Originals still live.
Properties
- TruTower News, SEO, content, paid. Founded 2012.
- 1800PocketPC / PocketAndPC Acquired August 2014. SEO and content, same system.