In recent years, social media has established itself as one of the most successful and most-used elements of a marketing strategy. In the US, 96% of small and medium businesses say that they use social media in their marketing strategy. But all too often, small businesses make rookie errors with their social media marketing. These […]
I recently read a post on social media from a person who (while remaining nameless) was supposed to be an expert in his field. This post, however, got under my skin because he essentially called SEO (Search Engine Optimization) a fruitless endeavor, saying it was “dead” and calling on companies to make their investments elsewhere. I […]
Illiteracy is a very common problem in the U.S., more common than some people might think. As many as 23% of the adult American population (40-44 million) is functionally illiterate (Level 1 according to the National Adult Literacy Survey), lacking basic skills beyond a fourth-grade level. Illiteracy is widespread, a problem in every community, not […]