Tag: Marketing

Answer Engine Optimization (AEO)
Cat Links Marketing SEO Writing

What is Answer Engine Optimization (AEO) and Why Is it Trending in 2026?

Josh Robert Nay

Traditional SEO has long focused on ranking web pages at the top of search engine results to drive clicks and traffic. You targeted keywords, built backlinks, optimized meta tags, and aimed to appear in the classic blue-link results. The end goal was simple: get visitors to your site. Answer Engine Optimization Takes a Different Approach AEO is the practice of structuring and optimizing content so that AI-powered answer engines such as ChatGPT, Perplexity, Google’s AI Overviews, Gemini, and other conversational tools select and cite your information as the authoritative, direct response to a user’s question. Instead of earning clicks, you

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Cat Links Marketing SEO Web Design

A Brief Look Back on How I Got Into Website Development and Digital Marketing

Josh Robert Nay

I caught the website design and digital marketing bugs in high school, when I took my very first steps into web development with an HTML coding class that I stepped out of my comfort zone to take. Over the last 18-plus years since beginning this web design and development journey, I have leveraged a wide range of modern technologies and platforms, including HTML5, PHP, WordPress/WooCommerce, Magento, and Shopify, to build dozens of websites and develop content for both businesses and individuals. Throughout this period and continuing to this day, SEO has been a major focus. My coding specialties include HTML5,

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SEO Keyword Trends tool
Cat Links Marketing SEO

10 Best Marketing Trends Tools to Use for Keyword Research

Josh Robert Nay

Let’s face it, SEO Keyword Research takes a lot of time. It can be a daunting task to know keywords and more importantly keyword intent, especially if you are new to SEO and you are unfamiliar with some of the tools at your disposal. Now we can discuss all of the best tools to use for keyword research itself (and this will likely be a future entry in this blog), but for today, I’m going to stick to a simple list of tools you can use to discover marketing trends — beyond the standard SEO keyword research tools that you

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Social Media Presence
Cat Links eCommerce SEO Web Design

Josh Robert Nay Recently Ranked #63 Best Web Design Agency in Utah

Josh Robert Nay

Josh Robert Nay starts 2021 on a high note as it was ranked #63 among all web design agencies and professional web designers in Utah, based on a web-design market-share analysis conducted by SEOlium. We are truly humbled and excited to be on this list, especially since they used data, not voting or a popularity contest, to determine rankings. In their own words… “This isn’t one of those web design contests where agency owners submit an application and then a jury decides who gets what. We had a different idea. We asked ourselves: “Who knows what’s best for the people

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SEO Best Practices and Marketing
Cat Links eCommerce Marketing SEO

What Are External Website Links and Why Are They Important to an SEO Strategy?

Josh Robert Nay

When it comes to SEO and search engine marketing in general, there are a number of metrics website administrators and owners need to be aware of. We’ve covered a few SEO topics before, but questions always seem to arise when it comes to external links. What are External Links To put it in as simple a definition as possible, external links are a hyperlinks that point to any domain outside of the current domain on which the content exists. The link itself is known as the target and the site being linked to is called the source. Major search engines

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Social Media Presence
Cat Links eCommerce Marketing

The Social Media Marketing Mistakes Small Businesses Often Make

Josh Robert Nay

In recent years, social media has established itself as one of the most successful and most-used elements of a marketing strategy. In the US, 96% of small and medium businesses say that they use social media in their marketing strategy. But all too often, small businesses make rookie errors with their social media marketing. These are extremely detrimental to your businesses health, and can actually have a negative impact on your following and sales. We’ve analyzed the most frequent social media marketing mistakes that small business make, and even chucked in some advice on how to avoid them. Read on

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Responsive Web Design, Graphc, successful online business
Cat Links Graphic Design Marketing SEO Web Design

Getting Your Personal Website Designed With You in Mind

Josh Robert Nay

Starting a personal blog or website can be tasking, particularly during the early design phase. This is a time when you’re just getting started, trying to find your niche, and just starting to place the building blocks that will hopefully turn into a successful website someday soon. Relying on do it yourself (DIY) website builder that sometimes fall short can add to some of the stress. After all, you just want to sit down and start typing that blog entry or sharing your site with others. Good websites take time, but great websites take a lot of time and effort.

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Business Email Marketing
Cat Links eCommerce Marketing

Crafting Great Email Signatures for Your Business

Josh Robert Nay

Whether you’re using Google’s GMail, Microsoft’s Outlook.com for Business, or another business email service, one of the most overlooked yet important elements of your email is the email signature. Take note of the following tips to make sure your email signature leaves the best first impression with your customers and clients. Use Graphics Sparingly The email signature is sometimes the most reassuring thing a customer sees when they read your email. Email signatures with graphics tend to be more professional-looking and therefore more reassuring, but you also need to make sure you’re using the right amount of graphics to make

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Small Business Website Design, Better than Wix
Cat Links eCommerce Graphic Design Marketing SEO Web Design

Getting Your Small Business Website Professionally Designed

Josh Robert Nay

Small business website design is important but difficult, and let’s face it, starting your own small business can be stressful enough (though, of course, but it can also be rewarding). One of the biggest stresses that seem to pop up, particularly in E-Commerce websites during the early design phase, is actually how to go about getting a website built in the first place, since most successful businesses today have their own websites. It’s true, there are various do it yourself (DIY) website builders that you can utilize yourself, but many fall short of providing the intuitive services that your small

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Cat Links Graphic Design

New Logo for Well Prepared

Josh Robert Nay

Today, I finished the brand new logo for my client, Well Prepared. The logo shown below is the brand new logo, while the logo shown at the top of this post depicts the old logo the company had had in place that was slightly modified by me with a bigger “dot com”. This new logo will be used on the website and all company products going forward; the old logo will be gradually phased out.