Portfolio

Over 20 years experience in web development and design. Throughout my career, I have had the opportunity to work on a wide range of projects, from small business websites to large e-commerce platforms. I have a strong understanding of web design principles, as well as a solid foundation in front-end and backend development technologies.

In my portfolio, you will find a selection of my most recent and notable projects. From clean and modern designs to fully-featured web applications, each project showcases my ability to deliver effective solutions.

When developing websites, I focus on the following important development and design elements:

• All Screens – Site should work on desktop, tablet, and mobile devices. No-compromise experience. PWA or moblie-app level experience a major plus for usability.
• Full Stack – I am a full stack developer. Which technology or platform is the best greatly depends on the type of site you have or want to build. Regardless of the platform, making sure the front-end and backend work together to provide the best possible experience is an absolute must.
• Site Speed -Important for SEO. A fast website that loads in a couple of seconds or less is essential in maintaining a competitive edge. Potential millions of dollars are lost in ecommerce every year because of a slow-loading site.
• White Space – Avoid clutter. Strategically placed white space and elements. Consistency in white space level.
• Color Palette – Colors influence customer opinion of websites. Directly impact brand identity and perception. Draw attention to particular elements such as buttons or links.
• Typography – Easy to read on desktop, tablet, and mobile. Unique.
• Simplicity – Easy to navigate and use. Content hierarchy that makes sense. Provide users with easy access to all content on the website. Make it easy to go back or to the top of the page. Optimized UX to provide pleasant experience for users.
• Visible and engaging CTAs – Calls to action (CTAs) should be obvious and do what the customer expects. They should be placed in areas that make sense and improve usability.
• Visual cues – Help draw the viewers’ attention. Should give a feel of product, brand, or style. Should enhance delivery of information or content.
• SEO and content – Should be focus from the very beginning of a website and page. For more information on my SEO and content experience, view the tabs above.

Over 20 years experience in SEO, including off-page, on-page, local, and technical optimization for B2B and B2C ecommerce websites as well as blogs and news websites. This includes:

My SEO work spans a wide range of fields and industries, including medical, health, technology, web development, creative writing, product development, and website hosting. My SEO experience has been instrumental in helping businesses of all sizes build and maintain a web presence that keeps them relevant and thriving in the face of increased competition.

One of my proudest moments in SEO is helping HEALTHandMED increase its on-site page conversion rates to 20% using a combination of targeted content and web design!

For links to content samples, view the Content Development tab.

As a graphic designer, I specialize in creating visually appealing and impactful designs that communicate a message and achieve results. My portfolio showcases a range of design projects, including branding and identity, print design, and digital design.

I have experience working with a variety of clients, from small businesses to large corporations, and I am able to understand their unique needs and deliver designs that exceed their expectations.

My design process is always client-focused, and I work closely with my clients to understand their goals and create designs that align with their brand and objectives.

I am proficient in industry-standard graphic design software such as Adobe Photoshop, Illustrator, and InDesign. A full list of platforms and tools I utilize is available below.